It probably won't come as a surprise to learn that the people of Hong Kong like to shop: it seems that the thing they enjoy almost as much as making money is spending it. In rather large quantities. Hong Kong has an abundance of shopping malls and one of my favourites is the IFC Mall.
If you saw Batman Begins you'll know IFC because one of the towers features in the film. The mall is a vast palace, dedicated to consumerism. Every high-priced brand you've ever heard of has an outlet in IFC mall. It's the place that Apple chose for their first HK store.
In fact, having spent the afternoon mooching around the mall, generally lowering the tone of the place, it strikes me that Apple is the perfect brand for an awful lot of the women who live in HK, if I may be sexist for a moment. Sleek, shiny, beautifully packaged and presented; objects of desire far out of my reach. Still, it was a great afternoon's window shopping.
(Postscript: none of this is intended to be patronising or condescending. Believe me, if I had the money, I'd be in there spending with the best if 'em!)
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